Leadership
Chief Executive Officer (CEO) & Director - Hollister Kent Falk
H. Kent Falk serves as the Chief Executive Officer (CEO) and Director of Beach Cities Commercial Bank. He brings over 49 years of banking experience. Kent started his career as a storeroom clerk at Bank of America. Over his career he has held numerous senior level roles, including executive management positions in credit management, business development, and commercial lending for independent banks and major financial institutions primarily in Orange County, CA. He has been a member of the Board Compliance Committee, Board Loan Committee, CRA Committee, ALCO Committee, and the Executive Management Committee of various banks. He served as SVP and Credit Administrator of Capital Bank, based in San Juan Capistrano, CA. During his tenure, he was a key management participant in the bank’s two regulatory examinations and interacted with the bank’s outside loan review consultants. Prior to Capital Bank he was President and CEO of two banks, guiding the turnaround of a troubled bank back to profitability.
Kent has also received numerous degrees and certificates in banking and finance. In 1977, he received a Bachelor of Science degree in Managerial Finance from Cal State University Long Beach; in 1991, he was awarded an Appraisal certificate from California State University Fullerton; in 1992 he earned a Compliance Certificate from the National American Association Compliance Graduate School in Norman, Oklahoma; and in 2009, he graduated from the RMA-Stonier Banking School, University of Pennsylvania in Philadelphia, Pennsylvania, presenting his Capstone on Mergers and Acquisitions.
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President & Director – Jeffrey S. Redeker
Jeffrey S. Redeker serves as the President and Director of Beach Cities Commercial Bank. Jeffrey started his banking career in 1994 at El Dorado Bank. He later moved to Dana Niguel Bank and then Sun Country Bank. In 2000, he became the Vice President/SBA Department Manager at South County Bank in Rancho Santa Margarita. He also served as SVP of SBA and Regional Manager at Capital Bank and Partners bank of California respectively. He has over 29 years of banking experience, primarily in management, SBA management, and business development positions in Southern California. Before organizing Beach Cities Commercial Bank, he served as SVP, Senior Relationship Manager at Cal Private Bank, based in La Jolla, California. During his tenure he was assigned to the Newport Beach office and was responsible for business development as well as recruiting relationship managers and support staff.
Jeffrey has always been active in the local community. He is currently the Chairman of the Government Affairs Committee for the Laguna Beach Chamber of Commerce and has served two terms as Chairman of the Board. He is the past President of the Laguna Beach Rotary Club, and former Chairman of the Laguna Board of Realtors Affiliate Committee. He is also an active member of the Irvine Chamber of Commerce and Chairman and Founder of the Grapes for Grads Scholarship Fundraiser (18 years), one of Orange County’s most successful fundraisers and wine tasting events.
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EVP / Chief Credit Officer (CCO) – Matt Blackmer
Matt Blackmer serves as the Chief Credit Officer (CCO) for Beach Cities Commercial Bank. Matt brings over 30 years of banking experience and has primarily been responsible for managing credit teams in Southern, California including offices in Los Angeles, Torrance, Encino, Pasadena, City of Industry, Costa Mesa, and San Diego. Matt has led numerous credit teams including Senior Credit Product Officers, Senior Portfolio Management Officers, and junior underwriters to achieve balance sheet, revenue, asset quality, NIM, and all other pertinent credit metrics. He has served in large banks such as Bank of America and Wells Fargo Bank and smaller community banks such as Shoreline Bank in WA. Most recently from 2016 through 2022, he was SVP, Business Banking Team Lead at California Bank & Trust, responsible for a start-up Business Banking unit for Los Angeles and Orange County, CA.
Matt graduated in 1999 from Central Washington University with a Bachelor of Science in Business Management and Economics and in 2009 graduated from Pacific Coast Banking School. He currently resides in Dana Point, CA.
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EVP / Chief Financial Officer (CFO) – Najam Saiduddin
Najam Saiduddin serves as Chief Financial Officer (CFO) for Beach Cities Commercial Bank. Mr. Saiduddin has served as a CFO / EVP for the past 30 years in various community banks in Southern California. Prior to being a CFO, he was Controller at Security Pacific State bank and a Corporate Services Auditor at an $80 billion financial institution. He has a CPA certification and CIA (both inactive status) with a Bachelor’s degree in Accounting and Management Information Systems emphasis. Najam was employed at California Business Bank as their CFO, Corporate Secretary, and Bank’s security Officer. Prior to California Business Bank, he was a CFO at South County Bank (name changed to CalWest Bank). Najam along with a group of other bankers started South County Bank in Rancho Santa Margarita, CA as a de novo bank in October 1999.
Najam volunteers his time by serving on the investment committee for New Horizon School (private school kindergarten through middle school). Previously, he volunteered as the Treasurer/CFO for New Horizon School in Irvine for over 10 years.
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EVP / Chief Operating Officer (COO) – Nasrin Rostami
Nasrin Rostami serves as Chief Operating Officer (COO) for Beach Cities Commercial Bank. Nasrin has over 30 years of banking experience, primarily in management, operations, compliance, risk management, BSA (Bank Secrecy Act) and information technology positions for community banks and major financial institutions in San Diego, CA. Most recently she served as Chief Risk Officer (CRO) of Endeavor Bank, San Diego, where she worked with the management team to open the bank for business in January 2018 and during its de novo stage. Prior to joining Endeavor, she was part of the executive team involved in all activities associated with opening San Diego Trust Bank (SDTB) in 2003. She served at SDTB as the EVP/Risk Management until 2013 when the Bank was acquired by Pacific Premier Bank. From 2013 to 2015 during her time at Pacific Premier Bank, she served as the CRO, headquartered in Irvine, CA.
Nasrin received a Bachelor of Science degree in Business Administration, minor in Accounting from United States International University, San Diego, CA. She has also been a Certified Anti-Money Laundering Specialist (CAMS) since 2007 and a Certified Fraud Examiner (CFE) since 2013.
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SVP / Bank Technology Manager – Robert Anthony
Robert Anthony serves as Senior Vice President of Technology for Beach Cites Commercial Bank. He has over 30 years of technology experience, primarily in the financial services industry and commercial banking. Rob previously held CIO roles at Pacific Premier Bank, Greenlight Financial Services, and Aames Financial Corporation. Rob also held senior leadership roles in the FinTech realm, including Equator LLC, Document Systems, and Previon Solutions.
Previously, Rob was instrumental in the startup and rapid growth of People’s Choice Home Loan, helping drive the company to $10 Billion in annual loan originations. He has a history of implementing technology platforms in investment banking, loan origination and servicing, digital document processing, and real estate loss mitigation, including expertise with business process refinement and cybersecurity program management.
Rob received his Bachelor of Arts degree from California State University, Fullerton and earned his Master of Business Administration from the Walker school of Business & Technology at Webster University, earning Highest Graduate Honors. A frequent contributor and panel speaker in local technology management groups where he also mentors and advises aspiring technology leaders, he lives in Orange Hills with his young son and practices martial arts in his spare time.
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VP/Director of Operations – Rosie Romero
Rosie Romero serves as Director of Operations for Beach Cities Commercial Bank in Irvine, CA. She is a seasoned banking professional with over 35 years of experience, primarily in middle market banking, deposits, credit, treasury management, operations, customer due diligence, and risk management.
Most recently she served as VP, Customer Service Manager for Wells Fargo Bank, N.A. in Pasadena, CA. She received a Pinnacle Award for providing exceptional service to clients. Earned Certificate in Computerized Accounting from InterCoast College in 2002.
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